Privacy Policy

Company Legal Information

Pure Health Chiropractic – Newport and Pure Health Chiropractic – Stafford are trading names of Pure Health Chiropractic Limited, company number 07597001.
All practitioners who work with us are registered with their respective regulator if necessary and are insured to treat members of the public. If you have any questions or complaints concerning your care, feel free to contact us on; or by calling 01785 530911 (Stafford) or 01952 825042 (Newport).

Why we collect your personal data and what we do with it

When you supply your personal details to this clinic they are stored and processed for four reasons (the bits in bold are the relevant terms used in the Data Protection Act 2018, which includes the General Data Protection Regulation – i.e. the law):

  1. We need to collect personal information about your health in order to provide you with the best possible treatment. You are requesting treatment and our agreement to provide that care constitutes a contract.  You can, of course, refuse to provide the information, but we would not be able to provide treatment.
  2. We have a “Legitimate Interest” in collecting that information, because without it we couldn’t do our job effectively and safely.
  3. We also think that it is important to contact you in order to confirm your appointments with us or to update you on matters related to your care. This again constitutes “Legitimate Interest”, but it is your legitimate interest.
  4. Provided we have your consent, we may occasionally send you general health information in the form of exercises, articles, advice or newsletters. You may withdraw this consent at any time – just let us know by any convenient method.

How long we store your data and removal

We have a legal obligation to retain your records for 8 years after your most recent appointment (or age 25, if this is longer), but after this period you have a right to ask us to delete your records if you wish.  We may decide to retain your records after this time in order to provide you with the best possible care if you see us at some future date.

Storage of your records

Your records are stored in the following ways:

  • On paper, in locked filing cabinets, and the offices are always locked and alarmed out of working hours.
  • Electronically, using an online (“cloud-based”) clinic management service and file backup service. The providers of these services have given us their assurances that they are fully compliant with the General Data Protection Regulations. Access to these services are password protected, which are changed regularly.
  • On our office computers and laptops. These are password-protected, backed up regularly, and the office(s) are locked and alarmed out of working hours.

Who we share your data with

We only ever pass on information about you to others if there is a genuine need for it and you have given your consent. This may be your GP, dentist or other health care professionals, a solicitor or for court proceedings. We will not disclose any information about you to any third party without your written permission or in case of a child’s information the parental consent, unless there are exceptional circumstances (i.e. life or death situations), where the law requires information to be passed on and/or in accordance with the Caldicott principles. 

 Who has access to your data

Only the following people/agencies will have routine access to your data:

  • The clinic management/records service who store and process our files
  • Your practitioner(s) in order that they can provide you with treatment
  • Our reception staff, because they organise our practitioners’ diaries, and coordinate appointments and reminders (but they do not have access to your medical history or sensitive personal information)
  • Other administrative staff, such as a bookkeeper. Again, administrative staff will not have access to your medical notes, just your essential contact details if absolutely necessary.
  • We may also use electronic mail services to send you exercises, newsletters or to ask for your feedback concerning treatment outcomes. Your basic contact details such as name and email address may be saved on their servers.


Should you have any concerns about how your information is managed at the clinics, please contact the business owner Chris Mallett. If you are still unhappy with how your data is being processed, you can then complain to the Information Commissioner’s Office via their website (

Change of details & this policy

It is important that you tell us if any of your details such as your name or address have changed or if any of your details such as date of birth is incorrect in order for us to correct it. We also encourage you to check this policy occasionally for changes we may make based on customer feedback or company policy.

Access to your data

You have a right under the General Data Protection Rules 2018 to request access to view or obtain copies of what information we hold about you and to have it amended should it be inaccurate. Your request must be made in writing to the clinic, and you will need to provide proof of name and photo ID to verify your identity. We are required to respond within 30 days of your request and there will be no charge for copies of your file. Please forward any requests to:

The Data Controller
Pure Health Chiropractic Ltd.
4 St Mary’s Street, Newport TF10 7AB.

Notification & Data Controller

Chris Mallett is registered with the Information Commissioner’s Office as the Data Controller for Pure Health Chiropractic Ltd.

We want you to be absolutely confident that we are treating your personal data responsibly, and that we are doing everything we can to make sure that the only people who can access that data have a genuine need to do so.