What are cookies?
The information cookies store is generally used to make the site work as you expect it to and to give you a more personalised web experience. However, there are many different types of cookies and the way they are used depends on what the website does. For example, some websites require a login, which is often tracked by a “Session” cookie and means that next time you come to login, you don’t need to enter your details again. Others, track the history of a visitor to the website so that the server knows that you have visited before and can provide appropriate content, or analyse and store the preferences of that user for providing advertising e.g. Google Analytics. For more information regarding the types of cookies, please visit Cookiepedia – types of cookies.
The benefits of cookies
As mentioned above, cookies help to personalise your website experience. This could mean not having to enter your email, or login details each time, or something as simple as text size while browsing. They are mostly used to enhance your browsing experience e.g. showing you products or adverts that may interest you based on previous browsing history. For more information regarding the benefit of cookies, please visit Cookiepedia – benefits of cookies.